C. Scott Brown / Android Authority
TL;DR
- A Bloomberg report reveals that Nothing is searching for to elevate over $100 million in modern funding.
- The report states that the company plans to make a a lot greater push into the US market in 2026.
- Nothing can be reportedly exploring new product lessons, though particulars keep unclear at this stage.
Nothing, the London-based tech startup recognized for its transparent-looking smartphones and daring design alternatives, has massive plans for its future. Based mostly on a Bloomberg report, the company plans to ramp up its presence stateside in 2026, although the company’s 2025 plans are nonetheless centered on totally different markets.
Since its launch in 2021, Nothing has been a darling of tech lovers, mixing standout aesthetics with accessible pricing. Backed by Google’s enterprise arm and Tony Fadell, the creator of the iPod, the company is in the mean time aiming to elevate over $100 million in funding to broaden operations.
Bloomberg’s report highlights Nothing’s spectacular improvement trajectory: In 2024, the company doubled its revenue to over $500 million and crossed $1 billion in lifetime product sales. Up to now, it has purchased 7 million fashions all through its product lessons. India is in the mean time its largest market, adopted by Germany and the UK, whereas the US leads in product sales of its wireless earbuds.
No matter its world success, Nothing’s presence throughout the American smartphone market stays restricted. Whereas its flagship Cellphone 2 is accessible for open sale throughout the US, the additional moderately priced A-series fashions, identical to the Cellphone 2a and Cellphone 2a Plus, are restricted to the developer program and embrace some limitations, harking back to partial compatibility with US 5G bands.
What’s subsequent for Nothing?
The company’s 2026 plan to push into the US market may include making its complete portfolio of devices, along with the budget-friendly A-series, extensively obtainable for open sale. Furthermore, Nothing might uncover partnerships with carriers — a important step throughout the US, the place many consumers need searching for telephones by the use of their service suppliers.
The report moreover briefly mentions that the company is exploring new product lessons. Whereas there aren’t any concrete particulars however, the mannequin’s historic previous suggests it’ll goal for one factor uniquely designed to face out on the market. Whether or not or not it’s a recent deal with a widely known product or a completely new gadget, Nothing’s followers can depend on its signature mixture of creativity and efficiency.
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