Life is reimagined as a putting painting in Prada’s summer time season 2024 advertising and marketing marketing campaign, fantastically captured by photographer Mark Kean. Fashions Pierrick Grégoire, Ayo Hassan, Finlay Robinson, and Hamin Yu flip into the focal components of this surreal and creative outing.
Prada Summer season 2024 Advertising and marketing marketing campaign
Olivier Rizzo sorts each model, bringing Prada’s imaginative and prescient of avant-classicism to life, imagining fashionable summer time season holidays by timeless yet contemporary designs.
Prada’s summer time season seems to be like are a mixture of typical attraction and trendy aptitude. Printed cotton shirts paired with Bermuda shorts present a breezy, relaxed vibe good for warmth days. The gathering moreover choices distinctive crochet baggage and slip-on sneakers, infusing a contact of craft and ease into the lineup.
A standout ingredient is the low-slung, relaxed pants, which boldly reveal Prada’s boxer shorts—a look that has gained present consideration, notably embraced by singer Troye Sivan at the Cannes Film Festival.
Altogether, Prada’s advertising and marketing marketing campaign aesthetic is refined and playful, with a palette juxtaposing delicate, pastel backdrops in the direction of the daring prints and textures of the garments. Kean’s footage, set in the direction of still-life-inspired scenes with vases of white tulips, amplify the advert’s surreal ambiance, mixing paintings and vogue for a particular Prada look.
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