Darkish/Gentle Mode(11/08/23) IHG has develop into an official companion of the German soccer membership, RB Leipzig, for the 2023 – 2024 season.
As a part of the multifaceted partnership, IHG’s brand can be featured on the sleeves of RB Leipzig’s jerseys within the UEFA Champions League and DFB Pokal video games, in addition to throughout digital perimeter show boards on the Pink Bull Enviornment for the forthcoming Bundesliga season.
To mark the beginning of this new partnership, the IHG & Resorts brand will debut on the arms of RB Leipzig jersey sleeves for the German DFL-Supercup match between FC Bayern and RB Leipzig, to be performed on Saturday, 12 August on the Allianz Enviornment in Munich.
IHG has develop into an official companion of the German soccer membership, RB Leipzig
“With IHG Motels & Resorts, we’ve got been capable of acquire an especially famend and globally lively companion for RB Leipzig,” stated Matthias Reichwald, CCO RB Leipzig. “We share a ardour for welcoming company, bringing individuals collectively and creating distinctive experiences. We’re very a lot trying ahead to the partnership, particularly as a result of our followers will even profit straight.”
With roughly 95 IHG motels open throughout Germany and an additional 16 within the pipeline for opening, travelling soccer followers can have loads of choices when deciding the place to remain as they observe the progress of RB Leipzig via DFB Pokal away video games.
“There are lots of parallels between each organisations, with a shared mutual aim of internet hosting loyal fanbases and delivering nice hospitality at its core,” stated Mario Maxeiner, IHG’s Managing Director for Northern Europe. “As a companion for RB Leipzig, we’re now capable of be a part of the staff’s facet as they intention to tackle groups throughout Germany and Europe enjoying the eye-catching soccer they’re identified for. I’m very excited for the season forward!”
Different sport-related companions of IHG embrace Main League Soccer (MLS) within the US, European Skilled Membership Rugby (EPCR) and the US Tennis Affiliation (USTA).
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