In hiring Ms. Brown, Fb requested her to create partnership packages with data organizations that used the platform. A former prime-time anchor on CNN, Ms. Brown constructed a rapport with data executives who observed Fb every as a rival for digital selling {{dollars}} and as an mandatory — nevertheless fickle — provide of website guests for his or her web pages and apps.
When she joined Fb, the company had already begun courting the knowledge commerce with merchandise to encourage publications to place up their content material materials on its platforms and weed out misinformation. Early efforts included Instantaneous Articles, a program that allowed people to devour tales in Fb’s app, and a third-party fact-checking program.
Ms. Brown’s hiring appeared to level that Fb’s founder, Mark Zuckerberg, was putting a premium on high-quality data and information. She led the occasion and launch of Fb Data, a tab centered on data and lifestyle safety, and Bulletin, a publication platform for marquee writers along with the memoirist Mitch Albom, the journal writer and podcaster Malcolm Gladwell and the Nobel laureate Malala Yousafzai.
Nonetheless as Fb began de-emphasizing data, Ms. Brown’s place shifted. Her remit expanded to include partnerships in sports activities actions media and leisure, whereas the merchandise she launched had been left to languish. Closing 12 months, Fb said it was shutting down Bulletin, and it stopped paying publishers for content material materials that appeared in its data tab.
