C. Scott Brown / Android Authority
At CES 2025, LG Electronics continued to push the boundaries of television know-how with the announcement of the wi-fi QNED evo lineup. On the sidelines of the event, Android Authority sat down with SP Baik, Vice President and Head of TV Product Planning at LG Electronics, to delve into the enhancements and imaginative and prescient behind these wi-fi LCD TVs.
Why LG is betting on wi-fi transmission for QNED evo
The 2025 QNED evo sequence is a testament to LG’s engineering prowess, offering the world’s first really wi-fi LCD TVs. By integrating wi-fi 4K audio-video know-how, the QNED evo lineup eliminates the need for HDMI or USB cables, offering a transparent and minimalist dwelling leisure experience.
Beforehand distinctive to LG’s OLED lineup, this know-how permits TVs to transmit ultra-high-definition video and audio seamlessly. To make it potential, the TVs operate a separate unit often called Zero Be part of Area, which beams video to the TV at as a lot as 144Hz with out picture prime quality loss or delay, along with 2.0Ch/20W audio, as a lot as a distance of 10 meters.
Edgar Cervantes / Android Authority
SP Baik, Vice President and Head of TV Product Planning at LG Electronics
LG has improved the know-how from its first look on the M-series OLED lineup, Baik instructed us. Whereas closing 12 months, an unobstructed line of sight was required between the TV and the Zero Be part of Area, the tech now works through wood, which implies prospects can be able to cowl the peripheral inside furnishings like TV consoles for a clutter-free look. “There’s a positive type of shopper who has an curiosity in inside design or holding their location litter free. There are some limits [to this tech] nonetheless the consolation could also be very distinctive,” he talked about.
LG achieved AMD FreeSync Premium certification for its 4K True Wi-fi QNED evo lineup, which speaks of the maturity of the tech. “Our wi-fi QNED evo’s video is transmitted with out loss or degradation through a further surroundings pleasant frequency band and by making use of low-latency know-how to unravel the latency which will occur in wi-fi transmissions,” the exec outlined. The system is designed to carry out efficiently no matter obstacles equal to pets or objects between the peripheral and the TV.
Setting pleasant space use, consolation, and inside design points are the necessary factor drivers for the adoption of wi-fi TVs
When requested regarding the purpose market for the wi-fi QNED TV lineup, Baik pointed within the course of movie and sports activities actions watchers. Whereas he admitted devoted gamers might choose to go for a further specialised monitor or TV instead, LG nonetheless thinks gamers will love the extreme refresh price and show display tearing-free gameplay experience afforded by its new QNED TVs.
Setting pleasant space use, consolation, and inside design points are the necessary factor drivers for the adoption of wi-fi TVs, in keeping with Baik. “These days, an growing variety of of us want to chop again the world they use. Moreover the TV isn’t the center machine anymore, because of for the youthful generations TVs mustn’t even within the lounge, they’re in the main bedroom or completely different rooms.”
Will we see further LG TVs with wi-fi transmission?
LG first launched the Zero Be part of Area on an OLED TV, and is now bringing the tech to the additional approachable QNED sequence. Will we see wi-fi transmission as a operate on LG’s completely different sequence?
Baik left the door open to the chance, explaining that the know-how continues to be cutting-edge, so it’s sensible for it to be equipped on higher-end TVs. The BoM (bill of provides, or the worth of all the elements and fabrication that goes proper right into a product) clearly performs a job as correctly. Baik outlined that whereas together with $200 to the BoM of a high-end $2,000 TV may not be an issue, this turns into problematic everytime you go beneath, say, $1,000. “Step-by-step,” he concluded.
What’s new in webOS25?
LG packed the model new QNED evo lineup with AI choices at a deep stage, resulting in image processing and audio enhancements. Nonetheless AI can be having an impression on the direct particular person experience in webOS25, the latest mannequin of LG’s TV working system, which includes many AI-powered user-facing choices.
SP Baik gave us a few examples of how LG is enhancing the particular person experience on webOS25 through smarter customization decisions. Together with the usual movie, sports activities actions or recreation modes, LG TVs working the latest OS mannequin operate an AI Skilled mode, which infers the particular person’s preferences by means of distinction, brightness, and saturation, after which dynamically adjusts settings to produce primarily essentially the most tailored viewing experience. Within the meantime, AI Sound Skilled is the audio counterpart of this operate.
A purchaser who purchased a QNED evo in 2024 will receive the latest webOS yearly until 2028
The QNED evo sequence moreover leverages AI to bolster usability and ship a further personalised experience. Voice ID permits the TV to adapt to as a lot as 10 specific particular person prospects comparatively than treating every interaction as device-specific. This ensures that ideas, preferences, and viewing settings are tailored to each member of the household.
Edgar Cervantes / Android Authority
Furthermore, an AI-powered chatbot simplifies the particular person experience by offering quick choices to widespread factors. If a problem arises, the chatbot can diagnose it and data prospects through troubleshooting steps with out the need to contact buyer help. For further sophisticated factors, prospects can be part of on to a service center for quick assist.
Even LG’s trendy Magic Distant is getting an AI-focused makeover that may set off a stir. The distant drops the amount pad, nonetheless offers an AI button that controls LG’s new LLM-based search choices, providing a choice to work along with the TV using pure language.
Whereas these choices are good, LG can be devoted to updates. “We’ve a webOS Re:New Program that offers webOS upgrades for five years so that prospects who’ve beforehand purchased a QNED evo can experience the model new choices of webOS as a result of it evolves yearly. As an example, a purchaser who purchased a QNED evo in 2024 will receive the latest webOS yearly until 2028, along with webOS25,” Baik instructed us.
LG’s two-track technique to premium TV experiences
On the market in 65, 75, and 86-inch decisions, the model new QNED evo sequence is LG’s premium offering with regards to LCD panels. A key operate of the QNED evo sequence is its enhanced picture prime quality, supported by LG’s proprietary giant coloration gamut (WCG) know-how. Licensed for 100% coloration amount, the know-how targets to produce further wise and vivid coloration illustration. Furthermore, the α8 AI processor analyzes and optimizes picture and sound prime quality based mostly totally on the content material materials creator’s intent, guaranteeing right distinction and coloration adjustments.
Whereas LG made strides by means of image prime quality with its LCD-based QNED evo lineup, OLED fashions keep LG’s top-tier TVs, specializing in what the company calls the “ultra-premium” market. Nonetheless Baik was desirous to stage out that the Korean producer is now bringing what he often called the “core values” of OLED merchandise to the premium LCD differ, through choices like “wi-fi, AI, and webOS hyper-personalization”.
Baik went on to match LG’s OLED lineup to a Lamborghini – terribly premium and dear – whereas the model new QNED TVs are further like a nice Lexus sedan – luxurious however further accessible.
