In a world the place fast development normally takes the spotlight, Beymen’s fall-winter 2023 advertising marketing campaign provides a refreshing palate cleanser specializing in design purity {and professional} craftsmanship. All through the confines of a standard studio set, the industrial elevates the portrait by mixing art work and development, highlighting the season’s best seems like a curator selects the pièces de résistance for an exhibition.
Beymen Fall/Winter 2023 Advertising marketing campaign
Italian photographer Vito Fernicola lends his lens to the advertising marketing campaign, capturing moments that radiate an ethos of trendy sophistication. Fernicola collaborates with model Valentin Caron, who not too way back lent his visage to Louis Vuitton’s spring-summer 2024 formal capsule assortment.
Fernicola and Valentin paint footage, not merely snaps—seen moments the place the digital digital camera lingers, just about meditating on the woven tapestry of material, face, and type. Inserting in its seen aesthetic, the advertising marketing campaign builds on contrasts that don’t merely catch the eye however moreover seize the creativeness.
The advertising marketing campaign’s backdrop alternates between stark, minimalistic white and a vibrant, fiery pink, making each garment pop like a Renaissance painting in a recent gallery. Konca Aykan, the stylist, curates ensembles that pay homage to the time-honored talents of tailors.
The runway for the advertising marketing campaign is also a studio floor, nonetheless the producers parading are nothing decrease than iconic—Versace, Valentino, Jil Sander, Etro, Tom Ford, and Balenciaga. In a nod to enduring development actions, the tailoring and outerwear bear the unmistakable mark of a very long time earlier whereas heralding future developments.
This season’s featured fashions replicate the broader undercurrents of development—be it the minimalism of Jil Sander or the daring nonetheless tamed extravagance of Versace. Altogether, Beymen’s fall-winter 2023 advertising marketing campaign is like an exhibition that invites you to look and see—to know the craft, narrative, and visionaries behind each physique.
